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Consumers
will have even more options for their TVs whether it’s a flat panel,
HDTV, 3DTV or the newest OLED TV, when service providers use the Intel®
Atom™ CE5300 Media Processor (codenamed Berryville) in their set-top
boxes, announced today at IPTV World Forum in London by Intel’s Service Provider Division.
What’s a Media Processor?
It’s
the brains in a set-top box that seamlessly combines the Internet with
TV. It means that Intel and service providers are all working to bring
you an easy-to-use interface, 3D graphics capabilities, improved
search, and of course, downloadable apps and games for your various
digital TVs.
Imagine
not crowding around a PC to video chat. Instead, this new chip from
Intel will enable you to video conference with friends and family from
your big screen TV in the living room. You’ll be able to show your
girlfriends your new dance moves without having to worry about getting
your laptop camera aimed properly.
Also
imagine a great new 3D user interface and console-level graphics for
gaming with this high performance chip in set-top boxes.
Your Pay TV Service Gets Better
In
addition to the main three services offered today from most service
providers (Pay TV, broadband, and fixed voice), you will also start to
see new services: gaming, home security, IT/help desk, and home
automation.
What’s Next: Residential/Video Gateways Coming Soon
Gateways
typically include a modem, VoIP processor, router, tuners, and an
applications processor. Some service providers may even include a hard
drive so the gateway can be used as DVR or media server. And with
almost any device now able to tap into Pay TV and other services,
gateways will help traffic multiple TV streams to a viewers’ main TV,
the PC in another room, or the tablet in their kitchen – all at the same
time.
The Technical Details
The
Intel® Atom™ CE5300 Media Processor (codenamed Berryville) is our
4th-generation SoC and our first 32nm part for this market segment that
features a dual Intel Atom core with support for hyperthreading and
virtualization, an advanced 3D/2D graphics engine, integrated power
management, and an H.264 B-picture hardware encoder.
So, is Intel Still Making Silicon for the Smart TV Experience?
Intel’s
Service Provider Division (SPD) was created last October when the
company wound down its Retail Digital TV business. Intel continues to
target the Smart TV experience through various platform solutions for
service providers. In fact, over the last year leading Service
Providers like Comcast, Free, Liberty Global/UPC, Bouygues Telecom,
Numericable and Telecom Italia have announced or launched products on
Intel silicon.
So
what products does SPD design and manufacture? We target Telcos, and
Cable Multi-service Operators (MSOs), and Satellite with Media
Processor SoCs. Our line of Cable Modem SoCs, the Puma Family, is
designed for set-top boxes, headed and headless gateways (the primary
difference between headless and headed gateways is that the headed
gateway renders to a display).
Other Announcements at IPTV World Forum in London
Amino
will showcase the Amino* Freedom Live Media Gateway, their first
Hybrid/OTT media gateway, as well as the latest Opera* TV Browser and
Web GL technology, both using the Intel Atom CE5300.
Additionally,
Locatel* will launch their STB 10 featuring the Intel Atom CE4150 – a
set-top box targeting the hospitality industry at the show.
Intel is at the IPTV World Forum, at booth 39.
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